Together with The Decor Cafe, Juliette Travers, Maitland and Poate and Clara Bee, we recently hosted an event at the Paint the Town Green showroom to talk about how to bring your home to life with colour and pattern. The event was inspired by the fact that homeowners are turning to colour and pattern more and more to introduce brighter, bolder and more uplifting looks into their homes. We have not written it up until now as we wanted to wait a while before reliving it all over again! It was a fabulous, most enjoyable morning. We got super feedback from all our guests - all customers with home refurbishment projects on the go, interior designers and interior/lifestyle bloggers.
It felt like a jam-packed event and we were delighted with the level of interest in all the individual brand stories: how they had started and how they had got to where they are now.
First up was Phil - our very own Paint the Town Founder. Phil talked about why he started his own range of eco-paints and how he arrived at the current colour chart.
As is so often the case, it started with a need. Phil wanted eco-paint but didn't feel the eco-offering at the time offered what he looked for in terms of colour, density, and range. With a real understanding of what his decorating customers truly wanted and keen to keep things contemporary yet versatile, Phil launched his own eco-range with uncompromising colour and quality. The original colour chart (watch our video where Phil waves it about at one point) used hand painted stickers. His spare bedroom became for a while a dedicated production line!
The world of paint seems so easy with the amount of colour options available but it was only when Phil pointed out quite how limitless the options are with each colour a mix of varying quantities of different pigments, the realisation dawned - how does one ever arrive on a colour when the options are so infinite?
Phil chose his colours based on what he knew his decorating clients wanted and when the showroom opened, he narrowed down the choice to a core 36 colours which from his many years of decorating homes, he knew to be the colours that people would choose time and time again for the walls in their home. He admits that while for some, the refined choice is sometimes limiting, the smaller range is for many who feel overwhelmed by too much choice a huge relief.
Phil then talked about how he named his colours. Keen to do something a little bit different and inspired by his love of music, Phil (formerly a musician with an impressive repertoire - ask him who he's toured with when you next get the chance! - he talked about how what the colours are called are evocative in their own right and can influence a person's colour choice. He invested a great deal of time coming up with the names - all song titles, his favourites being the less obvious ones like Private Universe (a cool, fresh contemporary grey) or Night Swimming, (an inky ambiguous dark blue).
It is always fascinating to hear about how a brand started and its reasons for doing things in a certain way. It is always great to share the passion of the person behind the business.
Additionally there is no one more passionate about the attention to detail than Juliet Travers. She wowed guests with the story behind how she went from a blank sheet of paper to her final designs, often drawing her safari subject matters in real life! The intricacies behind the gravure printing process she uses to achieve such a fine level to detail and how she decided on the colour ways and metallic touches for each design. Yet again, the extraordinary amount of love and hard work that she has invested in her work came through. It definitely allowed our guests to appreciate the end product with new eyes.
Finally Chris took to the front. Chris also in the music business started up his reclaimed encaustic tile company when a trip to Spain to find the right tiles for his own house throw up so many incredible options that he felt compelled to import some back into the UK. His company Maitland & Poate has been a whirlwind ever since, not only due to the extremely positive reception of his product but because of the extraordinary energy Chris puts behind it. His stories of 'manana' and huge HGV lorries stuck on the windy hills of Cadiz regaled us all. Yet again, his passion for these wonderful tiles and the work which goes into reclaiming and preserving and re-laying them kept guests enthralled.
Clara Bee from Clara Bee Interior Design rounded up the talks with how she approaches colour and pattern in the home using the three brands to illustrate different schemes.
When all the speakers had finally stopped for breath, guests had so many questions and were left to browse the products, play with schemes and nibble on the yummy refreshments that had been provided.
It was a buzz of a morning, full of laughter, excitement, appreciation and wonder and inspiration.
Thank you The Decor Cafe for making it happen. Thank you Juliet Travers and Chris for being such superb co-presenters.
So, whether its wallpaper, paint or tiles you are after, please do add Paint the Town Green, Juliet Travers and Maitland & Poate on your consideration list! There isn't much we can't tell you about each of the respective products. Watch the video here.
Paint the Town Green is a bespoke decorating company with its own range of high calibre eco-friendly paints which have the lowest possible levels of VOCs, making them a better choice for you and the environment. All water based, they are odourless, quick drying and come in three finishes: matt, wipeable or eggshell.
For more information about our paints, for a free colour consultancy or for a decorating quote, please visit our showroom at 39a&b Allfarthing Lane or call us on 020 8871 0531.
Juliet Travers fuses together her passion for wildlife, fine art and interiors to create a range of wallpaper and fabric that transform your home into a work of art. A 100% British brand, each collection focuses on animals from different parts of the world. Safari takes you through East Africa and Albion includes iconic wildlife from the British Isles. All hand drawn by Juliet.
For more information, contact email@example.com or call on 0207 924 3883 or visit www.juliettravers.com
Maitland & Poate is a London based family-run business driven by a passion for reclaimed, antique, encaustic tiles and interiors. Specialising in sourcing beautiful reclaimed encaustic and handmade and hand made ceramics.
We are a small team of passionate local property experts, with the network, skills and experience to help clients get it right, first time.
For more information, contact firstname.lastname@example.org or call 07801 055 330 or visit www.maitlandandpoate.com
Clara Bee offer an interior design service in Balham and SW London. A small team of passionate local property experts, with the network, skills and experience to help clients get it right, first time.
The Decor Cafe offers a wealth of knowledge and resources for all home refurbishment projects: where ideas, sources and resources are shared. Ask anything!